» From October 2001 through July 2002, when insolvency proceedings were opened, I managed international media relations for Fairchild Dornier, focusing on the positioning of the 728 regional jet.

» The assignment included:

• Developing and implementing the communications strategy for the launch of the 728 in international trade and general-interest media.
• Developing and producing the customer magazine “728 Program Update”
• Contributing to the planning and execution of communications activities surrounding the 728 rollout. More details »
• Managing the production of video material for an updated corporate video

» Managing international media relations for the 728. More details »

• Weekly press releases for international trade, business and general-interest media. Examples: Extended Range, Landing Gear, Digital Manufacturing, Groundbreaking Ceremony
• Also on a weekly basis: providing up-to-date press photography
• Inviting journalists for on-site visits and hosting them during their stay
• Preparing and conducting media briefings around events
• Developing and publishing a CD-ROM with press photography
   

» Marketing Communications

• Concept development and production of the 728 Program Update
• Corporate video covering 728 production and the 728 aircraft