» When the head of the function unexpectedly became unavailable, several major initiatives were already approaching at Stiftung Kreuznacher Diakonie. A planned carve-out of part of the organization’s disability services had to be communicated to employees, while also carrying the potential to attract increased external attention. At the same time, the visual identity of the “Nahe Manufaktur” brand was to be brought into closer alignment with the parent brand. A relaunch of the intranet was planned, together with a migration to SharePoint. In addition, in response to repeated requests from across the organization, the options for individual divisions and facilities to operate their own social media channels needed to be assessed, structured, and developed into a sustainable overall concept. Learn more »