Marketing Communications

» Corporate Communications and Marketing are closely related disciplines, both focused on how an organization is perceived by its audiences. I have therefore played a key role in developing and introducing new corporate designs on several occasions, including for Stiftung Kreuznacher Diakonie, MTU Aero Engines, Ledvance, and the Infinigate Group – both internally and externally. I have also worked on a wide range of marketing initiatives: marketing campaigns, customer magazines for the 728 and Tech Data Germany, promotional events for Linde Gas’s new e-learning offering, numerous trade show appearances for a variety of clients, award ceremonies for a leading real estate services provider, the development of the European Patent Office’s Facebook presence, and the Infinigate Group’s LinkedIn presence. My work has also included ads, poster campaigns, flyers, brochures, direct mail copy, and dedicated web content – and, for Dictum, even catalog copy about hand-forged Japanese knives. Much of it was below the line, some of it above the line – but it was always driven by content, intended impact, and effective execution.

» As interim Head of Corporate Communications at the Infinigate Group, I played a key role in developing and introducing the company’s new corporate design, including a major contribution to the central launch event in London. I was also responsible for expanding the company’s LinkedIn presence, helping increase its follower base from around 2,500 to more than 11,000. I was also closely involved in preparing and executing the company’s presence at it-sa 2023. At the trade show alone, we arranged six interviews with trade media for the DACH managing directors. Learn more »

» Key marketing communications projects during my assignment with Tech Data included relaunching the customer magazine, with a budget of €250,000 and agency support from Pleon, improving vendor communications, supporting a variety of trade shows, in-house exhibitions, and customer events, as well as developing and executing a range of online and offline marketing campaigns. Learn more »

» On behalf of Fairchild Dornier, I managed international media relations and PR for the 728 regional jet from October 2001 through July 2002, when insolvency proceedings were opened. The assignment also included a number of marketing communications projects:

» concept development and production of the customer magazine

» corporate video on the 728 production process and the aircraft itself

» VIP event for the rollout of the 728

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» During the restructuring of Corporate Communications at Siemens Mobile Acceleration (smac), a wholly owned Siemens venture capital subsidiary focused on the mobile sector, I supported the communications function by leading the relaunch of the company website – including a complete overhaul of its concept, content, and design. Visit website »

» Starting in May 1998, I spent nearly four years leading the development of Internal Communications at MTU Aero Engines, then a DaimlerChrysler subsidiary and an internationally active aircraft engine manufacturer with around 7,000 employees worldwide. A major part of my role involved developing and implementing communications projects. Key areas included change communication and communications around the company’s corporate vision and values. This also included preparing and organizing leadership events.I also contributed my experience to the development of promotional materials, brochures, posters, and events. “The euro as the corporate currency,” “30 Years of MTU,” environmental initiatives, the introduction of SAP R/3, and the employee survey are just some of the projects I advised on and supported through effective communications.Another particularly varied assignment was my involvement in developing a new corporate design. Regular highlights also included preparations for the major international aviation trade shows in Berlin (ILA), Le Bourget (Paris Air Show), and Farnborough (Farnborough International Airshow). Learn more »

» Under the name Audio Partners, I started my own business in late 1992, specializing in radio PR. In spring 1997, I developed a series of editorial segments for Karstadt’s virtual shopping mall. The content was paired with an attractive prize promotion. More details »

» I had already begun producing radio commercials and smaller advertising campaigns for various clients in late 1989. While working as a reporter for Antenne 1 Stuttgart, I also offered radio advertising to local businesses under the name CONTEMP – concept, text, music, production. Learn more »