Communicating
Change & Transformation

» Driving organizational change through effective communication – and changing the way organizations communicate: successful transformation depends on both. In change initiatives, one of the key success factors is engaging important internal and, in some cases, external audiences early in the process, actively involving them in shaping the change, and supporting them throughout. 

Whether the challenge is implementing new processes and ways of working, organizational change, restructuring, mergers, or the introduction of a new operating system, companies constantly face the task of shaping change, communicating it constructively, and putting it into practice. Trust, credibility, motivation, and commitment depend to a significant degree on delivering the right messages in the right way. 

My corporate career began with responsibility for change communications at MTU Aero Engines, and change has remained a recurring theme throughout my work ever since. It became such an important part of my professional focus that I later completed several certified coaching and trainer programs to strengthen my ability to support successful change communications. 

Since then, transformation has been part of almost every assignment I have taken on:

» I supported the Infinigate Group as it grew from around 700 employees to more than 1,300 and from approximately €800 million in annual revenue to €2.3 billion, driven primarily by several acquisitions. As interim Head of Corporate Communications, I was responsible not only for media relations and PR, but also for Internal Communications and Change Communications, and I was a member of the Integration Management Office. The introduction of a company-wide Sounding Board, a group of change agents, proved particularly effective in supporting the transformation. Learn more »

» At Universal-Investment, my responsibilities in Internal Communications included supporting major internal changes resulting from the integration of a significant acquisition and the rapid expansion of new locations. Transforming the way the company communicated internally was an important part of that work. Learn more »

» Osram brought me in to provide communications support for the implementation of a major organizational restructuring. Learn more »

» I supported the preparations for the carve-out of Osram’s CLB business under the new Ledvance name and the changes associated with the separation, both externally and internally. Learn more »

» IDT Biologika, a pharmaceutical and life sciences company, brought me in to support the introduction of new internal Legal Compliance and Product Compliance requirements. [Visit website »]

» I supported the European Patent Academy, part of the European Patent Office, in further developing its customer communications through content consulting and a dedicated workshop. Learn more »

» I was brought in through a service provider to support communications around Audi’s rollout of a new group-wide Product Data Management system (KPD-M), affecting around 70,000 people, primarily employees. We supported the rollout end to end – from developing the communications strategy to implementing operational communications measures. Visit website »

» I supported Tech Data, now TD SYNNEX, through a period of restructuring and rebuilding, with media relations and PR playing an important role. The transformation also required strong internal communications support. Significant improvements were achieved by strengthening Internal Communications, organizing employee, leadership, and kick-off events, and establishing a more systematic approach to regular internal communications. Learn more »

» Improving collaboration between two closely interdependent departments was the goal of a change project I carried out for DaimlerChrysler. A communications analysis identified clear opportunities for improvement. Visit website »

» Linde Gas commissioned me to help increase employee acceptance of a newly introduced e-learning offering and strengthen employees’ ability to learn effectively. In addition to developing the corresponding e-learning module, my assignment included promoting the new approach to learning internally. Learn more »