» For Linde Gas, I developed the concept and copy for “Learning to Learn,” an e-learning module designed to provide employees with up-to-date knowledge and techniques for more effective learning.

The project pursued two primary communications objectives: increasing employee acceptance of the newly introduced e-learning program and strengthening employees’ learning skills.

Commissioned by Linde Gas Human Resources Development, I created content that could be used both online, within the e-learning module, and offline, for example as a printed brochure. The online version also included a range of interactive learning games.