» Osram asked me to step in on an interim basis and lead media relations and PR for its largest traditional business unit, covering products such as incandescent and fluorescent lighting. During the assignment, my role expanded to include developing PR for Lightify, Osram’s internal startup, and Osram Mobile Energy Monitoring, as well as communications support for the carve-out of the business under the new name Ledvance and the development of PR structures for the newly established company.

» I later supported Osram Opto Semiconductors in strengthening its trade media communications around automotive sensing technologies.

» Immediately afterward, Osram asked me to support Internal Communications for a major organizational restructuring.

» I subsequently helped the newly formed Osram “Digital” business unit strengthen its media positioning.

» Selected Osram work samples: